Jaime owns Sweetwater Antiques in downtown Sweetwater and loves making videos about the Sweetest Street in Tennessee, Sweetwater Main Street! He is hoping to help promote the history of Sweetwater while serving as an ambassador. Find him on:
Facebook: Jaime Osbrink Cjf
Instagram: @JaimeOsbrink
TikTok: @jaime.osbrink.cjf
Amber loves to call Sweetwater home! She loves shopping in downtown, spending quiet time in our train car and the annual Christmas Parade. Her passion is putting together outfits so be on the looking for her fashion finds in Sweetwater. Find her on:
Facebook: Closet Diaries by Amber McDaniel 191
TikTok: @AmberStyleInspo
Lemon8: Amber Style Inspo
Cindy values hardwork, meaningful connections and being an active part of Sweetwater. She loves the small-town charm & close-knit community of her hometown. She can't wait to showcase all of her favorite businesses! Find her on:
Facebook: Cindy Pierce
Instagram: @hotnana55
TikTok: @piercecjp
Christy and her husband, Dexter, are the owners of Cup Runneth Over Coffeehouse in downtown Sweetwater. Christy has a heart for connecting with people and loves getting to know them through the stories they share. One of her favorite things about Sweetwater is seeing the community come together for local events and watching downtown businesses genuinely support and encourage one another.
Find her on:
Facebook: Christy Martin
TikTok: @cmmartin
Dexter and his wife, Christy, are the proud owners of Cup Runneth Over Coffeehouse in downtown Sweetwater. Dexter takes great pride in both calling Sweetwater home and being part of its local business community. He especially enjoys Sweetwater’s hometown traditions and all the fun that comes with fall events. And if you happen to catch him at the coffee shop, strike up a conversation about cattle or farming—you’ll be speaking his language! Find him on:
Facebook: Dexter Martin
TikTok: @martinfamilyfarms4
Jessica moved to Sweetwater eight years ago and quickly fell in love with the town, its people, and its welcoming small-town charm. She enjoys gardening and spending time homeschooling her kids, and she has a heart for supporting local businesses and the people behind them. Jessica especially loves the strong sense of hometown pride found throughout Sweetwater and appreciates the continued efforts to beautify the community and make it an even more special place to call home. Find her on:
Facebook: Rollinghillsbackyardgarden
Instagram: @rollinghillsbackyardgarden
John Thomas is the owner of Sweet Fannie Mae's in downtown Sweetwater. He loves how hard the City of Sweetwater and the Sweetwater Main Street program works to make our town the best it can be. His favorite things are the events and getting to own a business here. He looks forward to serving this next year as an ambassador, sharing his favorite things in Sweetwater. Find him on:
Facebook: John Thomas
Facebook: Sweet Fannie Mae's
Become a Sweetwater Ambassador!
Sweetwater Ambassadors are friendly, enthusiastic community members who help share the charm of our historic town with visitors and locals alike. From welcoming guests at events to promoting local businesses and sharing Sweetwater's story, ambassadors play a key role in building community pride and enhancing tourism.
If you love Sweetwater and want to get involved, we'd love to have you on the team! We are looking for individuals who want to give back and be part of something meaningful. You will even meet new friends along the way!
Applications open August 2027
